Designing Digital Twins: Avoiding no-ROI twins by working backwards from the real world

Rob Foster, CEO of Geminum and a digital transformation trailblazer, brings over 25 years of global experience in engineering, operations, and maintenance. With a decade dedicated to digital twins, Rob has become a leading voice in helping organizations design impactful, ROI-driven solutions. As the author of the upcoming book Designing Digital Twins, Rob is passionate about demystifying this transformative technology. In this blog, we explore his insights on avoiding no-ROI twins by working backwards from real-world needs, ensuring digital twin initiatives deliver tangible value.
Rob Foster, is ready to shed light on the critical challenges and opportunities of digital twins. While digital twins have the power to drive real-world transformation, many are mistakenly designed as software-only bundles of capabilities, leading to projects that “flame out” within 2-3 years due to low adoption and lack of measurable improvements. Rob emphasizes the need for strong product thinking to design digital twins that create, measure, and continuously improve real-world change, ensuring organizations avoid the no-ROI trap and achieve sustainable success.
Key Topics-
- Digital twins create change in the real world, but are often designed as software only bundles of capabilities.
- Multiple digital twin projects are “flaming out” 2-3 years after inception, due to lack of measurable improvements and low adoption.
- In order to avoid the no-ROI situation, digital twins require strong product thinking to create, measure and improve change in the real world.
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